Here's your weekly look at what's happening across America's most visited destination, from Visit Orlando’s fall marketing efforts to our destination’s lodging forecast.
Bouncing Back with Increased Efforts to Drive Short-Term Visitation
The threat of Hurricane Dorian making landfall in Central Florida altered travel plans for many visitors, causing a 34.3% dip in Orlando hotel occupancy over the always popular Labor Day weekend. To mitigate any misperceptions and help our destination bounce back strong, Visit Orlando increased our marketing, publicity and social media efforts to drive short-term visitation. Check out the video above to see how we responded.
Lodging Forecast Expected to Rebound
For the past few months, Orlando’s lodging sector has experienced moderate softness, but we expect to see a turnaround soon. While advance hotel bookings remain behind last year’s pace through October, they are ahead for November and December, thanks in part to strong group bookings.
Webpage & Social Media Showcase Halloween Festivities
To bolster visitation during the traditionally slower fall months, Visit Orlando is promoting our Halloween webpage to help travelers plan a ghoulish getaway to the Halloween Vacation Capital®. The page includes events, attractions and fun experiences for all ages. Orlando’s Halloween festivities run through Nov. 2. For real-time updates, follow #OrlandoHalloween on Facebook,Twitter and Instagram.
Visit Orlando Receives Award from Association Meeting Planners
I’m very happy to announce that Visit Orlando has won Association Conventions & Facilities magazine's 2019 Distinctive Achievement Award for convention and visitors bureaus. As voted on by the magazine’s subscribers.
OTHER NEWS FROM VISIT ORLANDO
» This month, Visit Orlando secured notable coverage for our destination in Canada, Orlando’s largest international market. The Globe & Mail highlighted Orlando’s fall deals to its 6 million weekly readers, and Today’s Parent, Canada’s top parenting magazine, highlighted our many attractions.
» Our global marketing team partnered with NBC International to create 30-second advertising spots highlighting our destination’s variety of shopping, dining, attractions and outdoor adventures. The ads will debut in Brazil, Orlando’s third-largest international market, and run October through December.