Featured Event


Registration is Now Open
Tuesday, December 13, 2016

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Visit Orlando gave Facebook fans a taste of the new Toothsome Chocolate Emporium and Savory Feast Kitchen receiving 33K views.

Visit Orlando Events

Nov. 3
Leads Lunch at Paramount Fine Foods

Paramount Fine Foods
8371 International Drive
Orlando, FL 32819
Cost: $15 inclusive
11:45 a.m. - 1:30 p.m.
Click here to RSVP.

Nov. 3
Member Orientation

Click here to register.

Dec. 13
Annual Meeting & Luncheon

Orlando Marriott World Center
Click here to register.

Member Presents
Members interested in targeting the meetings and convention market can present their products or services during monthly, 30-minute sessions with Destination Services. Click here to schedule a session.

Member-to-Member Offers

NYZ Orlando would like to offer Visit Orlando members the chance to win tickets to the Solar Bears Halloween hockey game on Oct. 29 at the Amway Center. No purchase necessary. Representatives of the first 15 Visit Orlando member organizations that email info@nyzorlando.com will each win two tickets to the game. Please include "Visit Orlando Member Offer" in the subject line.


Escapology would like to offer Visit Orlando members a special discount of 20 percent off the online price of $29 from now through Oct. 31. Book online and receive the discount by using code VISIT.

Itta Bena Restaurant would like to offer Visit Orlando members who book their Holiday Party with the restaurant by Oct. 31, complimentary passed appetizers, complimentary dessert bar or Red Carpet Entrance & Champagne Toast. *Restrictions apply.  For more information, contact Robin Katz at 407-248-1194 or rkatz@ittabena.com.

Florida Hospitality Industry Association would like to extend a $5 discount on Florida HIA Membership to Visit Orlando members and employees until Nov. 30. Enjoy more than 50 free attractions along with hundreds of exclusive discounts around the state.

The Palms Hotel & Villas is offering a special rate for members, relatives and friends of $65 plus tax for a suites-style condominium, including resort fee. They can accommodate up to six people in each suite. This is based on availability until December 2016. For additional information or to book rooms, call 407-396-2229 ext. 2205.

Holiday Inn Club Vacations at Orange Lake Resort is more than a stay, it is a place to play. Enjoy seven swimming pools, including a lazy river-style pool, waterslides, miniature golf courses, arcades, four golf courses, tennis, an 80-acre lake with plenty of watersports, a fun zone, and more. Visit Orlando members save up to 10 percent off your stay. Call 407-477-7029 to reserve.


Annie Russell Theatre at Rollins College is offering Visit Orlando members $10 off a season subscription. For $55, you'll receive one ticket to The Foreigner, Upton Abbey: An Improvised Comedy of English Manors, A Piece of My Heart, and Urinetown, The Musical. Visit rollins.edu/annie for tickets and use code: VISITORLANDO.

Dollar Off Drinks is extending a 20 percent discount on their six-month and one-year memberships to Visit Orlando members. To redeem, use promo code: visitorlando.


Sammy Duvall Watersports, located behind Disney's Contemporary Resort, is proud to offer Visit Orlando members 10 percent off all water activities (parasailing, personal watercraft, wake boarding, water skiing and more) now through Dec. 31, 2016. To claim this offer, call 407-939-0754 or email reservations@sammyduvall.com, and mention the offer code "visitorlando10" when booking.

The Art & History Museums - Maitland invites Visit Orlando members to join them for the opening event on Friday, Oct. 28 from 6:30 - 9 p.m., and buy-one-get-one-free admission.

Sugarcanes Rum Bar & Lounge wants to invite Visit Orlando members to the Tuesday & Wednesday Massive Happy Hour experience. Visit Orlando members also receive an additional 10 percent off their ticket during non-happy hour times as well.

Main Event Orlando would like to extend their Holiday promo to Visit Orlando Members. Just mention this promo when booking.

Industry Events

gift away

Big Brothers Big Sisters of Central Florida, Visit Orlando's charity partner, is in need of holiday gifts for the more than 700 children in their program. As we prepare for the holiday season, please consider donating $10 gift cards for the "Holiday Little Gift Giveaway" event to be held Dec. 10. Gift cards can be delivered or mailed to Kristin Rothbauer at Visit Orlando, 6277 Sea Harbor Drive, Suite 400, Orlando, FL 32821. Or, make a financial donation online at bbbscfl.org.

La Nouba by Cirque du Soleil is offering Florida's hospitality employees, and as many as five guests per employee, up to 36 percent in savings on tickets for Thursday-night shows from Oct. 4 to Dec. 16. Discounted ticket prices start at $48 and are available for purchase now at www.lanouba.com. Hospitality employee ID or paystub required.

Community Events

Through Oct. 30
The DOCUMERICA Photography Project
Orange County Regional History Center

Through Oct. 31
Artegon Marketplace Celebrates Mall-O-Ween
Artegon Marketplace

Through Oct. 31
Screamin' Green Hauntoween
Crayola Experience

Oct. 28-29
The Walt Disney World Swan and Dolphin Food & Wine Classic Annual Event
The Walt Disney World Swan and Dolphin Resort

Oct. 29
"Dress As Your Hero" Fundraiser Benefitting Local Scouting Programs & Youth of Military Families Overseas
T-Rex Café at Disney Springs

Oct. 29
The Pineapple Ball
UCF Rosen College of Hospitality Management

Oct. 29
Halloween Bash at Winter Park Village
Winter Park Village by the Fountain

Nov. 4
Dick Pope Legacy Awards Luncheon
Wyndham Resort

Nov. 5
Black Tie on the Wildside Presents: The Grand Carnival Event
Central Florida Zoo

Through Nov. 7
Charity Raffle Benefiting the OneOrlando Fund through Starfish Marketing
The Whiskey @ The Bay Hill Fountains

Nov. 11 - 14
Lakeridge Winery Holiday Open House
Lakeridge Winery, Clermont FL

Nov. 12
Come Out with Pride
Downtown Orlando

Nov. 16
Go-Kart Racing Tournament Benefitting the Simon Youth Foundation
I-Drive NASCAR Indoor Kart Racing

Nov. 18-19
Voices of Light presented by Bach Festival Choir and Orchestra, and GladdeningLight
Knowles Memorial Chapel at Rollins College, Winter Park

Nov. 19-20
Orlando Ballet Presents Arcadian Broad's Beauty & The Beast
Garden Theatre

Nov. 20
Florida Hospital Golden Gala
Coronado Springs Resort

Through Nov. 27
The Missing Matisse: Pierre Henri Matisse
Albin Polasek Museum & Sculpture Gardens

Through Jan. 1, 2017
The Charles Hosmer Morse Museum of American Art Celebrating 75 Years
Morse Museum

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President & CEO's Message

Oct. 28, 2016

Strong September Start Lays Foundation for Fall

George AguelThanks to a stellar September, Orlando's fall season is shaping up nicely. With spectacular year-over-year growth, September was our strongest one since 1996. It began with the FSU/Ole Miss match-up that extended the Labor Day holiday by another day and brought a 16.4 percent rise in Average Daily Rate for the final weekend of summer travel.
In addition, I am delighted to report that the Orange County Convention Center had an extremely strong showing during the first month of autumn. Not only was citywide attendance at the Center up an astounding 85 percent compared to last year, Orlando hosted eight groups with more than 10,000 attendees each, including Graph Expo which brought 21,000 attendees to our community. During September, occupancy on I-Drive rose 9 percent over last year.
The early start to Halloween, numerous fall events and a very successful Magical Dining Month helped generate interest in our destination. In addition, Visit Orlando's increased marketing efforts, particularly in the Atlanta region and throughout Florida, is showing promise to help our autumn visitation.

-George Aguel

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From the Research & Insights Desk of Visit Orlando

September Employment Growth

The Orlando MSA continued to experience robust employment growth in September with total nonagricultural employment growing by 55,200 jobs, 4.7 percent higher than September 2015. Orlando's leisure and hospitality industry added 13,500 jobs from September 2015 to September 2016, a 5.6 percent increase. The industry's 254,600 jobs accounted for 21 percent of total nonagricultural employment in the Orlando MSA. The industry's 5.6 percent year-over-year increase outpaced the 4.7 percent increase in total MSA employment, and the industry accounted for nearly one of every four jobs (24 percent) added over the past 12 months.

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Visit Orlando Updates

UK Blog

UK's Top Family Travel Blogger Visits Orlando

Visit Orlando engaged with Katie Ellison, UK blogger and social media influencer for Mummy Daddy Me, for a visit to Orlando with her family, Oct. 20-28. She will share her experiences on her blog, popular social media channels and YouTube (potential combined reach of more than 1 million). Katie was just named winner of the Best Family Travel Blog award in the UK.


Colombia TV Showcases Orlando as Halloween Capital

Noticias Caracol, Colombia's number one television news station, with an estimated national audience of 10 million viewers, filmed a series of Halloween activities in Orlando to produce several news segments that aired multiple times in Colombia. The segments included the terrifying scares of Universal Studio's Halloween Horror Nights, the not-so-scary frights of Mickey's Not-So-Scary Halloween Party, the colorful Halloween crafts at The Crayola Experience, SeaWorld Orlando's Spooktacular shows and activities, and the hands-on fun at Brick-or-Treated at LEGOLAND's Halloween celebration.


Now Accepting Applications from Non-Profits

Visit Orlando is accepting applications from local non-profits that benefit families and children to partner with in the coming year. Last year, Visit Orlando contributed more than $175,000 through its annual fundraising events. Eligible non-profits are encouraged to apply for consideration no later than Nov. 11. Apply Online.

Argentina FAM

Destination Welcomed Argentina Fam

Visit Orlando and Aero México hosted the Logan Travel Argentina Fam last week, involving 10 travel agents and an airline representative. With offices in Buenos Aires, Rosario and Cordoba, Logan Travel has more than 25 years of experience in the Argentinian market. To date, Logan Travel has booked 3,950 passengers to the destination. The group stayed at Staysky Suites I-Drive and Coco Key Hotel and Water Resort . During their stay, they visited the theme parks and several other attractions, as well as participated in an educational seminar on how to sell Orlando, including what is new in Orlando and tips for travelers.


British Airways Campaign Launching in UK

Visit Orlando is partnering with Walt Disney World Resort, Universal Orlando Resort and SeaWorld Orlando to promote the destination during a co-op campaign from Nov. 2-16 with British Airways . The goal is to drive incremental visitation during off-peak periods from couples or those with children under school age, as well as highlight year-round activities offered in Orlando. Creative showcases the diverse, exciting and never-ending experiences available for all ages to "play on, and on, and on". Print, advertorials, digital, social and radio will deliver more than 36.8 million impressions.



Visit Orlando Attends Toronto Media Events

More than 50 Toronto-based travel writers and bloggers learned about Orlando's new openings in 2017 during a Visit Florida Canadian media event, Oct. 25-26. The two-day mission included a cocktail reception for mainstream media and a blogger breakfast event.


Keeping Orlando Top of Mind in Canada

Visit Orlando recently hosted its 6th annual Toronto sales mission. During the Toronto sales mission, Visit Orlando and members met with more than 70 clients representing corporate, association and specialty accounts. A "Farm to Table" themed lunch featured a cooking demonstration by Top Chef Canada's, Jonathan Goodyear. Participating members included Advantage Destination and Meeting Services, Doubletree Hotel by Hilton at Sea World, Hilton Orlando, Ritz Carlton & JW Marriott, Rosen Hotels and Resorts, Universal Orlando Resort, Villas of Grand Cypress and Walt Disney World Swan and Dolphin.

Pictured, from left, are: Freddy Flynn; Rebecca Peyton; Andrea Fortaleza; Paul Perrino; Michael Avitable; Barb Crawford, S*M+i; Diane Alexander, S*M+i; Kristen Labelle; Mayte Albaladejo, Visit Orlando; Amanda Skena; Eliana Key and Michael Townes, Visit Orlando.

FTI Touristik

Travel Agents Learn About Orlando

Visit Orlando attended the FTI Touristik USA Roadshow from Oct. 17 - 25. This year the Roadshow went to seven cities: Hamburg, Hanover, Cologne, Mainz and Stuttgart in Germany; Basle in Switzerland, and Innsbruck in Austria. During the course of the week, Visit Orlando trained more than 300 travel agents, and awarded an Orlando stay as the grand prize in five of the seven cities. Also included, were tickets to SeaWorld Orlando and an Alamo rental car.

Conference Direct

Visit Orlando Gains Industry Insight

Visit Orlando representatives attended ConferenceDirect's IndustryInsights event, which was held at the Omni Shoreham Hotel in Washington, DC. The IndustryInsights event included a half-day seminar that presented timely meeting trends and travel data essential for savvy meeting planners, including a senior panel of industry leaders who discussed and shared important information on "hot topics" facing the meetings and convention industry.

Pictured, from left: Ron Keith, Visit Orlando; Brian Richey, Executive Vice President and Co-Founder, ConferenceDirect; Ken Barnett, Visit Orlando

Solar Bears

Visit Orlando Takes Center Ice

Last week marked the first game for the ECHL Orlando Solar Bear's 2016/2017 season. Once again this season, Visit Orlando and the Orlando Solar Bears have teamed up as partners to promote the destination. In addition to prominent logos upon all of the player's jerseys as well as on dasher-boards in stadium, Visit Orlando will also execute a major promotion early in 2017 with the Solar Bear's NHL affiliate, the Toronto Maple Leafs.

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News About Orlando


This Week at the Convention Center

Group Meeting Start End Estimated Attendees Estimated Economic Impact
National Business Aviation Association, Inc. National Business Aviation Association Nov. 1 Nov. 3 26,000 $51,220,000
National Association of Realtors The Realtors Conference & Expo 2016 Nov. 4 Nov. 7 20,000 $39,400,000


Record Passenger Traffic at OIA

August travel numbers are in and Orlando International Airport (MCO) registered a 7.4 percent increase in passenger traffic led by a nearly 10.5 percent rise in international passenger volume.

Read More


Halloween Horror Nights Extended

Universal Orlando's Halloween Horror Nights 26 will be extended to include two more nights: Friday, Nov. 4 and Saturday, Nov. 5.

Read More


fall treat

10 Delectable Desserts in Orlando

Orlando's area resorts, bakeries and restaurants are serving up fall flavors like pumpkin spice, apple cinnamon, and caramel in numerous mouthwatering treats on their dessert menus.

Read More

projection show

'Once Upon A Time' Projection Show Begins

Disney Parks & Resorts announced a new nighttime projection show, "Once Upon a Time," will debut at Magic Kingdom Park on Nov. 4.

Read More

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Industry News


U.S. Travel Barometer

Eight in 10 U.S. residents expressed interest in traveling domestically in the coming months according to the latest September U.S. Travel Barometer.

Read More

Brazil Considers Waiving Visa Fees

Brazil's government is considering waiving visas for tourists from the United States, Canada, Australia, and Japan, as part of an effort to make the country more appealing.

Read More


air fares

American Airlines to Launch 'Basic Economy' Fares

American Airlines announced last week that the rollout of its "basic economy" fares will debut in early 2017. Delta rolled out "basic economy" pricing in 2012, and United is set to introduce an equivalent class next year.

Read More

CDC Zika Information

According to the Centers for Disease Control (CDC), its most current data available (Oct. 26, 2016) indicate that 139 locally acquired cases have been reported in the United States, while 3,951 travel-associated cases have been reported. For the most current information about the Zika virus, visit the CDC's Zika page.

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Tourism Ambassadors
ARDA Bags BB&T British Airways Clear Channel Outdoor
Darden Florida Distributing Company Florida Hospital The Florida Mall Lufthansa
The Mall at Millenia Orlando Economic Development Commission Orlando Health Orlando International Airport Orlando Magic
Orlando Premium Outlets OUC Smart City Tupperware Brands
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