Featured Event

Aug. 20
Visit Orlando's
Business Insights Summit

presented by Emirates

Steve Forbes

The event will feature keynote speaker Steve Forbes, chairman and editor-in-chief of Forbes Media, and will be held at the Orange County Convention Center in the Valencia Ballroom in the West Building.

9–10 a.m.
Registration & Networking Breakfast

10–10:30 a.m.
General Session #1 Daryl Cronk, Visit Orlando Sr. Director of Market Research and Insights

10:30–11:30 a.m.
General Session #2 Anirban Basu, Chairman and CEO of Sage Policy Group

12–1:30 p.m.
Luncheon and Keynote Speaker Steve Forbes, Chairman and Editor-in-Chief of Forbes Media

Register Now


Visit Orlando Events

Aug. 20
Business Insights Summit, presented by Emirates

Register Now

Sept. 3
Member Orientation
Click here to register. 

Member Presents
Members interested in targeting the meetings and convention market can present their products or services during monthly, 30-minute sessions with Destination Meeting Services. Click here to schedule a session.

Congratulations Members

Executive Chef Marc Kusche of the award-winning Hamilton's Kitchen at The Alfond Inn has been invited to cook at the legendary James Beard House in New York City this fall.

The nation's first International Hot Glass is now open at Artegon Marketplace Orlando. The glass gallery showcases artists from around the world and is also a working studio where guests can partner with a professional glass blower to create their own unique piece of art. Guests can also see demonstrations by professional artists working with state-of-the-art glassblowing equipment.

Maggiano's Little Italy is pleased to announce Joe Corvelli as its new general manager.

Member-to-Member Offers

Through August 16, enter for a chance to win the Hilfiger Home Game Sweepstakes, sponsored by Tommy Hilfiger. Prizes include four tickets to the Aug. 29 home game of Orlando City Soccer vs. Chicago; access to a postgame autograph session; an Orlando City prize pack; plus a $250 shopping spree at any Tommy Hilfiger Company Store. Click here to enter.

Inspire your employees and staff this summer with Marc Mero's Dream Big Presentation, described as life-changing! Through August 28, Champion of Choices - Marc Mero is offering a 30 percent discount. Click here for more information or call 407-448-9956.

LTC Language Solutions is excited to invite new clients to try its language services! Learn a new language, utilize an interpreter, have a document translated, or just learn more about other cultures. Through October 1, receive 10 percent off of your first-time purchase. Questions? Please click here.


Regal Oaks - A CLC World Resort is offering an exclusive rate for Visit Orlando members of $99 per night for a two-bedroom townhouse, Sunday through Thursday, and $119 per night, Friday through Saturday; based on availability. The offer is good through Dec. 15. For more information, call 407-997-9478 or click here. Reference offer code: VIOR15.

Industry Events

Aug. 20
CFVRMA Monthly Meeting
Treasure Tavern Dinner Theater

Aug. 20
West Orange Chamber of Commerce presents “Lead and Feed”
Fresco Cucina Italiana

Sept. 9-11
VRM Xtravaganza
Omni Orlando Resort at ChampionsGate

VRM Xtravaganza

Oct. 17
The Pineapple Ball
Rosen Shingle Creek

Nov. 7
2015 VRM Awards Gala
Westgate Town Center Resort & Spa

Community Events

Through September 30
School Supply Drive
Osceola County Welcome Center, History Museum and Pioneer Village

Through Nov. 29
Mummies of the World: The Exhibition
Orlando Science Center

Aug. 14–16
Anime Festival Orlando
Wyndham Orlando Resort International Drive


Aug. 15
Art & Wine Stroll
Artegon Marketplace Orlando

Aug. 15–16
21st Annual Harvest Grape Stomp
Lakeridge Winery & Vineyards

Aug. 24–Sept. 30
Visit Orlando's Magical Dining Month
Select Restaurants

Magical Dining

Aug. 25
Central Florida Disability Chamber of Commerce's
Veterans Business Initiative
National Entrepreneur Center

Aug. 29
Diamonds are Forever Casino Night

benefiting Central Florida Commission on Homelessness
The Citrus Club

Sept. 4–6
Disney on Ice: 100 Years of Magic
Amway Center

Sept. 12
O-Town MacDown, Benefiting Give Kids the World
Osceola Heritage Park

Sept. 17-20
Art in Odd Places
Downtown Orlando

Art in Odd Places

Sept. 23
21st Annual “Salute to COMPACT” Awards Banquet
Rosen Centre Hotel

Sept. 28–Oct. 4
Global Peace Film Festival
Orlando and Winter Park

Global Peace Film Fest

Oct. 17
The Hispanic Chamber of Commerce of Metro Orlando's
Savor the Night
City Hall Rotunda & City Commons Plaza

Oct. 17
Music of the Americas
Bach Festival Society of Winter Park

Oct. 18
Latin Food & Wine Festival
Dr. Phillips Center for the performing Arts, Seneff Arts Plaza

Oct. 24
2015 Wyndham Vacation Ownership Charity Championship Golf Tournament

to benefit Give Kids the World Village
Metrowest Golf Club

Oct. 30–31
6th Annual Walt Disney World Swan and Dolphin Food and Wine Classic
Walt Disney World Swan and Dolphin Resort

Food and Wine Classic

Nov. 7
Eighth Annual 5K Run for The Gift
Southwest Aquatics

Nov. 13
American Lung Association's
SeaWorld Orlando - Sea Harbor Pavilion and Ports of Call

Nov. 14
5K Gingerbread Run
Give Kids The World Village

Dec. 19
Inaugural AutoNation Cure Bowl
presented by Florida Hospital

President & CEO's Message
August 14, 2015


George AguelThis week, Cvent-the leader in cloud-based enterprise event management solutions-named Orlando the No. 1 destination for meetings and events in the United States for 2015.

It's important to note that this wasn't a subjective decision, but rather an official ranking developed and based on meeting-and-event booking activity in Cvent's national supplier network of more than 200,000 hotels and special event venues.

We are honored to be named No. 1 and ahead of strong competitors such as Las Vegas and Chicago. This recognition is truly another testament to the investment that Visit Orlando and our Central Florida tourism partners make in marketing and selling Orlando as the ideal location for meetings and conventions at all levels.

Ranking at the top of one of the world's largest, most accurate databases of detailed venue information is something our community can be proud of, as countless meeting planners will rely on this endorsement when considering our destination as the site for their next successful meeting or convention.

-George Aguel

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From the Research & Insights Desk of Visit Orlando

Exchange Rates and International Visitors

As a result of the U.S. dollar's strength relative to most foreign currencies, international visitors are receiving fewer U.S. dollars in exchange for their foreign currency. For example, Canadians received an average of $0.78 USD in July, down 16.5 percent from $0.93 USD In July 2014, and the lowest exchange rate since September 2004. Take into account rising average daily rates for hotels, and Canadians are paying over 20 percent more for a hotel room than at the same time last year.

USD per Foreign Currency


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Visit Orlando Updates

Sobeys prize

Visit Orlando Partners with Sobeys Grocery Stores in Ontario

Visit Orlando has partnered with one of the leading grocery stores in Ontario, Canada, to launch a month-long promotion across 89 stores. The popular grocery chain Sobeys has 1 million customers per week and the four-week promotion will include 10 signs per store, including posters, t-stands and countersigns, as well as flyers distributed in 1.7 million newspapers. The in-store promotion launches Aug. 21 and four lucky families will win a vacation to Orlando.

Orlando's Greatest Hits

Visit Orlando Hosts Top Clients at ASAE

On Sunday, Aug. 9, during the American Society of Association Executives (ASAE), Visit Orlando and its members hosted a journey back to the Motown era. Our clients listened to the music of The Supremes, Jackson 5, Stevie Wonder, Smokey Robinson and more, while enjoying the spectacular panoramic views of the Detroit River and Windsor, Canada.


President & CEO Engages with King Management Group

Meeting professionals including Steven King and his wife Jackie King of King Management Group, Inc. joined George Aguel for the Detroit Tigers and Boston Red Sox game before the start of the American Society of Association Executives annual meeting in Detroit.



Brazil's Biggest Travel Mag Showcases Orlando

Viagem e Turismo, the largest travel magazine in Brazil, published an Orlando cover story in the August edition following a trip here by the journalist. The 18-page story, titled "Life Beyond the Theme Parks," covered new openings across Orlando, including I-Drive 360, Dr. Phillips Center for the Performing Arts, La Nouba by Cirque du Soleil, and more. The story also highlighted the theme parks' new attractions and offered tips to maximize visitors' experiences while at the parks, restaurants, hotels and shopping venues.

Top Destinos

Brazilian Luxury Travel Magazine Publishes Orlando Feature

Revista TOP Destinos, the first and only Brazilian magazine specializing in luxury tourism, published an Orlando cover story in its August edition as a result of a luxury press trip hosted last year. The story, titled "Becoming a Child Again," covered the theme parks' newest attractions and VIP packages, as well as the Four Seasons Orlando Resort at Walt Disney World Resort. To read the online version, click here.

The New MyVisitOrlando.com Set to Launch Soon!

The Member Relations & Development team is excited to announce that the new member website will launch soon! On the new site, members can respond to their E-LEADS and marketing opportunities, manage their account profile, publication and web listings and images, access Market Research & Insights' reports, register for member events, submit member news/offers, and more. (Please note that there will be a brief period of time that members will not be able to access the website during the transition and all members will receive a new username and password when the site is launched.) Check your inbox and future editions of Tourism Matters for additional details on the launch date for the new website.

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News About Orlando

Next Week at the Convention Center

Group Meeting Start End Estimate Attendees Estimate Economic Impact
Promotional Products Association of Florida Annual Expo Aug. 20 Aug. 20 1,000 $1,970,000

baggage claim

Orlando Airport Sees Record-Breaking Travel Numbers in July

Orlando International Airport officials and the Transportation Security Administration are urging travelers to register in the TSA's precheck program.

Read More

Get a Taste of Visit Orlando's 2015 Magical Dining Month

If you're looking for an excuse to try new local restaurants, here's your chance.

Read More

Orlando Ranks No. 1 in Destination Meeting Traffic

Orlando was named the country's top ranked meeting destination between July 2014 and June, according to Cvent, Inc., a cloud-based event management company.

Read More


Disney Springs

Downtown Disney's New Name Will Start Springing Up More

Expect the name Downtown Disney to start fading away. Walt Disney World's shopping and entertainment complex is in the midst of a renovation and retheming, which includes a name change to Disney Springs.

Read More

Disney Springs to Be Home to First UNIQLO Store in Southeastern U.S.

The global apparel retailer and creator of LifeWear, UNIQLO, will add its 43rd U.S. store to Disney Springs in 2016.

Read More

Inside Orlando's new Del Frisco's Double Eagle Steak House

A new restaurant is raising the bar on fine dining along Orlando's popular tourism corridor.

Read More

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Industry News


U.S. Airlines Expect Summer Travel to Reach All-Time High

U.S. airlines expect summer 2015 air travel to rise to the highest level ever, according to a forecast released early Monday by Airlines for America (A4A), the industry's leading trade group.

Read More

4 ways to engage the fastest-growing group of millennials

The Hispanic market is growing so fast in America that it is altering the economy and changing the way we do business. But there's another group that can make or break your business: Hispanic millennials.

Read More

Survey: Half of Americans Worry About Work While on Vacation, then Return Stressed

More than one-third of U.S. employees (39 percent) don't believe their bosses encourage them to take allotted vacation days, and almost half (45 percent) say their bosses don't help them disconnect from work while on vacation, according to a Randstad US Employee Engagement Study released this week.

Read More



Travel Industry Added More Jobs in July

Travel industry employment reached an all-time record high in July, according to the U.S. Travel Association, which last week published an analysis of the U.S. Department of Labor's latest jobs report.

Read More

CIC Announces the Recipients of the Top #CMP30 Influencer Awards

The Convention Industry Council (CIC) is proud to announce the recipients of its first peer-nominated influencers campaign, launched in honor of the Certified Meeting Professional (CMP) Program's 30th anniversary.

Read More

Homeland Security Plans Security Enhancements to Visa Waiver Program

Homeland Security Secretary Jeh Johnson announced yesterday that the Department of Homeland Security (DHS) will begin implementing a number of security changes to the Visa Waiver Program (VWP), which enables international travelers from approved countries to enter the United States without a visa.

Read More

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Corporate Ambassadors
ARDA Bags BB&T British Airways Clear Channel Outdoor
Darden Fairwinds Credit Union Florida Distributing Company Florida Hospital The Florida Mall
Lufthansa The Mall at Millenia Orlando Economic Development Commission Orlando Health Orlando International Airport
Orlando Magic Orlando Premium Outlets O'Town Television OUC Smart City
Tupperware Brands United Service Companies
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