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Visit Orlando

November 20, 2020

Hello,

While much uncertainty still surrounds the future of travel, this week's headlines point to signs of hope on the horizon. 
 
The biggest story, of course, is the rapid progress being made toward a COVID-19 vaccine. On the local level, we're also seeing our share of promising developments, from Walt Disney World Resort raising guest capacity limits to Orlando International Airport adding more domestic and international flights.

And, according to recent data from travel marketing firm Sojern, Orlando is American travelers' No. 1 trending destination for 2021.  
 
Here are this week's key local tourism updates, including a look at some of Visit Orlando's current marketing activities to position our destination for success in the months to come. 

Black Friday Deals

Black Friday / Cyber Monday Offers 

To foster holiday visitation and planning for 2021, Visit Orlando has researched and assembled an impressive list of Black Friday / Cyber Monday offers, including theme parks, attractions, hotels and retailers. We are promoting the deals in our online channels, publicity programs and consumer e-newsletters, and Visit Orlando's Black Friday blog ranks as the top organic Google search result when consumers use "Orlando Black Friday" search terms. To maximize your own reach, please make sure to let us know of your deals.

Leading the Way in Safe Meetings 

As our convention sales team continues to help build confidence in the return of safe meetings, we have been sharing our destination's safety measures through in-person and virtual presentations to hundreds of industry professionals over the past few weeks. We've also capitalized on several virtual meetings with ConferenceDirect associates to generate business opportunities for corporate and association clients. 

In the same spirit of progress, congratulations to the Walt Disney World Swan and Dolphin Resort for hosting a successful three-day, in-person conference connecting event planners and suppliers. "Meetings Today LIVE! South" wrapped up Wednesday as a great real-world example of our convention hotels' leadership in this area. 

Orlando International Airport

Orlando Gateway Earns Gold Standard in Hygiene 

Congratulations to Orlando International Airport and the Hyatt Regency Orlando International Airport for earning STAR accreditation from the Global Biorisk Advisory Council, the industry gold standard for cleaning protocols, disinfection techniques and related efforts to combat COVID-19. This certification, which further increases consumer confidence in travel to our destination, is also held by the Orange County Convention Center and the Hyatt Regency Orlando.  Read more

Visit Orlando's Annual Meeting

Register today for Visit Orlando's Annual Meeting, held virtually Dec. 10 from 2 to 3 p.m. Prepare for an engaging online experience that includes important industry updates, how Visit Orlando plans to support you and your business in the coming year, and an exciting community donation to this year's Magical Dining charity, Feed the Need Florida.

Tourism Research and Insights

Hotel Metrics: Metro Orlando's occupancy rate for the week ending Nov. 13 was 32.7%, up from 31.9% the previous week. Average daily rate fell $2.09 to $81.49. For the month of October, our market saw its highest occupancy rate (35.1%) since March, up from 31.4% in September. Weekend leisure stays and short-term booking windows continued to be top trends.  

Orlando Air Travel: This Thanksgiving season, air travel at Orlando International Airport is set to reach approximately 50% of pre-COVID-19 levels, with six days expected to see traffic above 40,000 daily departures. Contributing to the news, more airlines are offering or plan to offer additional or renewed service during the holiday season at Orlando International. Read more 

National Travel Sentiment: America's recent spike in COVID-19 cases is negatively impacting desire for leisure travel over the next three months, according to a national survey by Destination Analysts. However, the announcement of a viable vaccine has improved feelings of traveling safely later in 2021. Almost 80% of Americans say they have at least tentative leisure trips planned over the next 12 months.

ACROSS THE INDUSTRY

Disney's Swan Reserve hotel looks to open summer 2021 

Universal Orlando Resort offers first-ever "Universal's Holiday Tour" 

Orlando International Airport debuts new TSA security equipment for coronavirus 

Big names, local stars as Dr. Phillips Center reveals Frontyard Festival details

Preview Star Wars hotel, Guardians of the Galaxy roller coaster and more 

STR's final 2020 U.S. hotel forecast adjusted slightly upward 

Air travel remains biggest concern among travelers

Orlando among the top 10 food truck cities in the US

Park Hopper option returns to Walt Disney World Resort starting January 2021

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